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CFMP, Vice President,
Commercial Marketing,
Wachovia Bank
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Is Vice President of
Commercial Marketing for Wachovia Bank where he
is responsible for developing and implementing
strategic plans for the commercial banking
segment of Wachovia Bank. He has held strategic
planning, marketing and sales management
positions for two Fortune 500 companies, and has
served as an advertising account executive for a
major advertising agency.
He is a graduate of New York University and the
ABA School of Bank Marketing and Management,
Academic Advisor to the Bank Marketing and
Management Forum, Co-Chairman of the ABA
Marketing Conference Advisory Board and presents
on bank marketing differentiation in retail and
business banking environments.
He presented at the 12th Annual International
Banking Conference in Amman, Jordan, and at the
inaugural Bank Marketing and Management Forum,
and has taught marketing at Temple University
and at numerous ABA Bank Marketing Network
Chapters. He serves on the ABA National
Marketing Network and his articles have been
published in the ABA Bank Marketing magazine. |
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