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- Branding & Image
- Maintain good representation in the media of
the Arab region
- Position AABFS as a top-class specialized
training and solutions provider
- Assist in the caliber improvement plan of
the organization
- Business Development
- Identify regional market needs;
of employer and
employee
- Establish the International Center for
Professional Studies (ICPS) in the region
- Supply the region with advanced professional
certificates and diplomas that are accredited
internationally through the ICPS
- Introduce programs that serve the majority
of the Arab financial labor markets through the
ICPS
- Generate additional income
for the
organization
- Penetrate new markets
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