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 SME Marketing for Marketing Officers
Who Should Attend?

Marketing officers (specialized in SMEs) in commercial banks and specialized financial institutions.

Topics to be included, but not limited to:
  • Different types of SME Businesses (registration status, goods/services, commercial/industrial, size differences, capitalistic/HR driven, etc…)
  • SME banking needs (start-up phases, working-cycle, investment, etc…) and products.
  • Loan structuring.
  • Credit Appraisal fundamentals.
  • Loan documentation.
  • SME Information gathering and cross-checking for efficient analysis by Credit Officers.
  • Objective of Marketing Officers.
  • Implementing Market Strategy.
  • Identifying potential customers.
  • Managing a portfolio of potential/actual customers.
  • Reporting and Monitoring objectives and targets.

Programs Advantages:

  • Provided materials for these courses have been developed and designed by IFC experts.
  • Highly qualified trainers, certified by the IFC, will deliver these programs.
  • The modules are presented in workshop form with emphasis on case study analyses, practical exercises, and group presentations.

Location: Amman - Jordan

Duration:
From 03/7/2005 to 07/7/2005 - (5days)

Fees:
($1100) for Academy Members,
($1300) for Non- Academy Members.

 

  Certificate

 

 

 
 

 

        News

 
 Agreements in 2009

 “يوم الوفاء للحسين طيب الله ثراه” في الاكاديمية العربية للعلوم المالية والمصرفية

 حفل تخرج الفوج العشرين

 فتح باب القبول

 Alliance and Articulation Agreement between AABFS and The American Academy of Financial Management

 مشاركة الاكاديمية العربية للعلوم المالية والمصرفية فى" كرنفال الوفاء للقائد والوطن"

 يسر عمادة البحث العلمي والدراسات العليا ان تعلن عن إصدار العدد الخامس من المجلد الثالث لعام 2009 من نشرة المنهجية

 مجلس أمناء الأكاديمية العربية للعلوم المالية و المصرفية يجتمع في البحر الميت

 الدكتور عصام زعبلاوي يشارك في اجتماع اتحاد المصارف العربية في دبي

 عمادة البحث العلمي تعلن انطلاقة مجلات الاكاديمية عبر الموقع الالكتروني

 

 

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