Who Should Attend?
Marketing officers (specialized in SMEs) in commercial banks and
specialized financial institutions.
Topics to be included, but not limited to:
- Different types of SME Businesses (registration status,
goods/services, commercial/industrial, size differences,
capitalistic/HR driven, etc…)
- SME banking needs (start-up
phases, working-cycle, investment, etc…) and products.
- Loan structuring.
- Credit Appraisal fundamentals.
- Loan documentation.
- SME Information gathering and cross-checking for efficient
analysis by Credit Officers.
- Objective of Marketing Officers.
- Implementing Market Strategy.
- Identifying potential customers.
- Managing a portfolio of potential/actual customers.
- Reporting and Monitoring objectives and targets.
Programs Advantages:
- Provided materials for these courses have been developed and
designed by IFC experts.
- Highly qualified trainers, certified by the IFC, will deliver
these programs.
- The modules are presented in workshop form with emphasis on
case study analyses, practical
exercises, and group presentations.
Location: Amman - Jordan
Duration:
From 03/7/2005 to 07/7/2005
- (5days)
Fees:
($1100) for Academy Members,
($1300) for Non- Academy Members. |